Word Up Collective have announced the newest member to their ever-growing roster of Irish hip hop and R&B.
18-year-old rapper Jordan Adetunji bursts into the conciousness of hip hop fans on this island with the relentless debut single ‘By Myself’.
According to Jordan it’s “a tribute to determination and vision, the drive needed to make music when you’re surrounded by negativity”.
The video, shot in the shadow of the Harland & Wolff cranes, is by Empty Horoscope with music production by Josh Robinson. Watch it in full below.