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General News / November 20, 2018

Blue Niall drops new video for ‘Sorry’

General News / November 20, 2018

Blue Niall drops new video for ‘Sorry’

“In 2012 I left behind a busy, bubbling city where I felt I knew everyone, and returning in 2017 I felt like a ghost.”


Even through the technical difficulties Blue Niall put on a show at his recent headline show. His EP ‘Blue Summer’ might not have been ready for the party, but he gave the crowd a taste of what’s to come at the intimate gig.

He’s now followed up his recent video for ‘Rainbow‘ with the second single from his forthcoming project. Niall says he wrote ‘Sorry’ while thinking about the “gentleness in speaking that you might have with a significant other”.

“I was wondering if you could channel this towards yourself, to help with the self-care and rebuilding that’s needed after a rift.

“‘Sorry’ follows on from ‘Rainbow’, representing the shift from denial and escape through ‘rebound’ promiscuity to a deeper sense of reckoning and grappling with vulnerability.”

The video was directed and edited by Blue Niall with support and animations from Jim Richard at Algorithm.

“For the video I wanted to focus on forgotten objects. I was interested in what happens when a relationship ends, all the things you notice as you move through spaces alone, where before you would have always been in company, focusing on the laughter of a conversation, or the needs of another.

“When I made the video, I was also reflecting on contemporary Ireland, existing in the shadows cast by the Catholic Church, the Celtic Tiger, global capitalism. I had just moved back from five years abroad, and was noticing all the washed up objects, whether a dusty old christian figurine in my Nana’s house, a buddha statue sitting totally divorced of its original context in a suburban garden centre, or an ATM machine flashing lonely in the night, that hark of times past. This added to the sense of pain and nostalgia that I was feeling at that time. In 2012 I left behind a busy, bubbling city where I felt I knew everyone, and returning in 2017 I felt like a ghost.”

Check it out below.