Words: Dylan Murphy
The NiNE8 collective multi-hyphenate is back with a new video directed by Lava La Rue.
NiNE8 Collective have become a breeding ground for some of the most exciting talent to come out of London in the past five years. While the likes of Lava La Rue and Biig Piig have been winged by younger voices like NAYANA IZ in recent years, de-facto ‘dad’ of the group NIGE has been ever-present in the collective’s rise.
The rapper and producer has returned with a fever-dream like video for ‘CAPITAL‘ Directed by Lava La Rue.
Weaving through the recently re-opened bars of London, NIGE surrenders to the inevitable hedonism of the big smoke landing on sofas at afters before descending into a surreal acid rave trip.
Bending words with an old school approach indebted to the likes of Mike Skinner, ‘CAPITAL’ is NIGE leaning into his own conversational style and bringing the listener into his own world as it starts to blur around the edges.
Shot as soon as pubs and bars reopened in the UK, Lava La Rue directed the video and worked around the clock to have it ready in time for the one week anniversary of those first sweet pints.
“Actually, I have a fun fact – the video was entirely shot last Sunday/Monday (11th/12th) and I edited it over the week and we dropped it this weekend haha”, Lava said.
“The main references for the video was Human Traffic, the intro shot was a small homage to Enter The Void by Gasper Noe and for the sofa shots ‘Don’t Mug Yourself’ by the streets. There’s a scene where we’re playing cards on a glass table and rolling cigs and I was dead inspired by that shot in Human Traffic where they’re racking lines off a table but the viewer is from the perspective of the table.”
Watch the video for ‘THE CAPITAL’ below:
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