Dive into the features you want to see

Abortion alcohol alcohol free america Art artist spotlight awards beer Belfast best best looking Best New Music beyond the pale booze Brexit British Cannabis cbd Cheese chocolate Christmas climate change closure Coffee collaboration College Green Comedy cooking counter culture counterculture Cover Story Covid Culture DC Films Derelict Ireland Direct Provision Drink drug Drugs Dublin Dublin City Council Dublin International Film Festival easter Entertainment Environment equality Fashion feature feminism Festival Film First Listen Food gaeilge Gaming General News gift gifts Gigs Graphic Design guinness harm reduction Harry Styles healthcare Heaters Heatwave heist Hennessy Homelessness Housing HSE ice cream Identity instagram Interview introduction to ireland Irish Irish coffee Irish News irishmade justice Justice League Kanye West launch Leonardo DiCaprio LGBTQ+ List Lists Literature Living Hell Lockdown Index Made by District Made in Ireland magdalene laundries meme Mental Health menu merch metoo Michelin mural Music narolane new menu New Music News nightclub nom non-binary nphet One of everything Opener Openers opening openings Opinion Pairing pancakes Photography Pints Podcasts Politics pop up pop ups potatoes Premiere presents Pride queer Ray Fisher reservations Restaurants restrictions rugby Science Shebeen Shite Talk shitetalk signature dish Skateboarding small batch Social Media soup Space Subset sustainability tacos Taxis Technology Television The Big Grill theatre Thumbstopper tiktok To Be Irish Top 10 Tracks Top Ten Tracks Traffic Trans rights Transport Travellers trends TV Ukraine Ultimate Food Guide vegan Visual Art vodka Weed where to eat whiskey wine Women's rights Workman's youtube
General News / July 31, 2020

Spotify CEO says artists can no longer release music “once every three to four years”

General News / July 31, 2020

Spotify CEO says artists can no longer release music “once every three to four years”

It comes as part of an interview where he refuted claims that artists are unhappy with streaming royalties.

Yesterday (Thursday 30 July) Music Alley published an interview with CEO of Spotify Daniel Ek. He responded to criticisms over streaming and the insufficient royalties paid to artists that use the platform.

Ek denied the “narrative fallacy” that the streaming behemoth pays artists too little per stream saying that an artist’s position in the music landscape had changed.

“Some artists that used to do well in the past may not do well in this future landscape,” he said.

“Where you can’t record music once every three to four years and think that’s going to be enough.”

He asserted that artists now have to release content more frequently and consistently in order to be successful.

“The artists today that are making it realize that it’s about creating a continuous engagement with their fans. It is about putting the work in, about the storytelling around the album, and about keeping a continuous dialogue with your fans.”

“It’s quite interesting that while the overall pie is growing, and more and more people can partake in that pie, we tend to focus on a very limited set of artists,” Ek told Music Alley.

The interview with Music Alley included discussion of the numbers cited Spotify’s quarterly financial results. It was revealed in Q2 the music streaming platform gained 138 million subscribers and 299 active monthly listeners in that quarter. It also had a huge 13 per cent increase in revenue from last year – $1.89 billion.

“Even today on our marketplace, there’s literally millions and millions of artists. What tends to be reported are the people that are unhappy, but we very rarely see anyone who’s talking about… In the entire existence [of Spotify] I don’t think I’ve ever seen a single artist saying ‘I’m happy with all the money I’m getting from streaming.’”

Ek disputed claims that artists were unhappy with royalties from streaming saying that, “In private” they have said they are happy with revenues, and “there are more and more artists that are able to live off streaming income in itself,” the CEO shared.”

 He also said in the interview, “I feel, really, that the ones that aren’t doing well in streaming are predominantly people who want to release music the way it used to be released”.
Photo: Andrew Burton – Getty