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Food / August 17, 2021

Mariah Carey launches “Black Irish” a range of cream liqueurs

mariah carey drink beach @mariahcarey
Food / August 17, 2021

Mariah Carey launches “Black Irish” a range of cream liqueurs

Words: Emily Mullen

The range contains her trademark butterfly logo

Mariah Carey has launched her own range of cream liqueurs called Black Irish, the title is a tribute to her Irish heritage.

Launching the range on Monday, August 16, the singer posted a photograph of her lying on a beach in a gold dress accompanied by the bottle.

Carey described the launch as “a cause for celebration” and said that Black Irish was “two years in the making”.

The drink is crafted in Ireland “made with premium natural ingredients” and comes in a range of classic, white chocolate and salted caramel flavours.

Black Irish’s tagline “a cause for celebration” is derived from her 2005 hit, Its Like That, while the butterfly logo is synonymous with Carey’s brand.

The name of the liqueur pays tribute to Carey’s heritage the singer’s mother Patricia Hickey had Irish parents, while her father Alfred Carey had a black Venezuelan background.

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