Tommy Hilfiger announce drop shop with Sports Banger, Mago and Studio Zome
Read our exclusive news with Q&As with the collaborators.
Today, Tommy Hilfiger announced a drop shop with limited-edition releases featuring three exclusive co-creators.
The microcapsules are co-designed by three established and forward-facing designers in Jonny Banger (Sports Banger), Mago Dovjenko and Toby Evans. Limited to 500 units of each style, the Drop Shop is Tommy Hilfiger’s newest platform dedicated to encouraging fast-moving and limited-edition releases.
The gender-neutral hoodies and t-shirts available in each drop are made from 100 per cent organic cotton or recycled cotton that aims to reduce the waste of fast fashion and will be available in all European markets exclusively on tommy.com from December 17, 2020.
Speaking on the new collaborations Tommy Hilfiger said, “Pop culture has infused everything we’ve done for over 35 years.”
“Tommy’s Drop Shop takes this influence to new heights. The platform allows us to collaborate with even more creatives, tell even more inspiring stories and celebrate even more perspectives and walks of life. It is the embodiment of what we love to do, and I’m so excited to add it to our legacy.”
DROP 1.1 Sports Banger
Reinterpreting an iconic pair of Tommy Hilfiger pair of gloves worn by the late Aaliyah and flipping the Tommy flag on its head, the collaboration with Sports Banger stays true to its bootlegging roots.
Sports Banger spoke about the collaboration:
Can you start by telling us who you are, where you are from and what you do?
Jonny Banger from Sports Banger, London – we make fashion, music and art.
How did you become a Brand Founder?
I started Sports Banger in 2013 but I’ve been selling tshirts since I was a kid
What has been the most defining moment of your career to date?
The council sent me a Haringey Hero certificate for work in the local community over the pandemic. It’s not a career; my favourite moments are dressing Skepta as postman for Top of The Pops Xmas day, making custom outfits for 2Chainz for his London show, our Off London Fashion Week shows last year were pretty iconic. Being invited by Turner prize winner Jeremy Deller to exhibit our recent work at The Foundling Museum – the first children’s charity and public art gallery in the UK means a lot.
What is your earliest memory of Tommy Hilfiger?
Trying to work out if Tommy Sports was real or fake at the market when I was 11. I remember being obsessed with some Tommy deodorant I got off the ferry from a school trip to France.
How did you create these particular designs?
We took influence from our Off London Fashion Week show in February referencing the outfit designer Max Allen made for us. For all show pieces we work with different designers and Max gave the classic Aaliyah outfit a ‘London fist’. The upside down design is a nod to a previous classic of ours.
What inspired you to take part in Tommy’s Drop Shop?
My first very unofficial collab with Tommy was in 2013. It’s nice when things go full circle. Bootlegging – the circle of life
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Drop 1.2 Mago
Berlin-based
Mago Dovjenko began his career creating surrealist drawings drawing attention from established brands at just 14 years old. A multi-hyphenate in every sense of the word, Mago darts between his roles as a graphic designer, digital influencer and event hos and, he continues to partner with major brands in his role as Creative Director and Illustrator. In his Tommy’s Drop Shop pieces, Dovjenko celebrated spontaneous self-expression by ‘freestyling’ in his design process and deconstructing the iconic Tommy Hilfiger flag.
Mago talked about the collaboration:
Can you start by telling us who you are, where you are from and what you do?
I am Mago Dovjenko, originally from Chechnya, raised in Cologne and living in Berlin working as an Artist and Creative Director.
How did you become an Artist?
I was always drawing as a kid but I really started when I was 12 and downloaded photoshop trial, after that I just couldn’t let go of designing anymore. When I was 14 I was getting my first big freelance Jobs so I decided to keep on working on my skills as I felt I found my passion and profession.
What has been the most defining moment of your career to date?
Probably when I went to NY for the first time and Painted my first Mural there as well at minus 20 degrees celsius for 2 weeks, that was crazy.
What is your earliest memory of Tommy Hilfiger?
I remember wearing the logo shirts when I was a kid in the late 90s!
What excites you most about this project?
That I had the freedom to create in my own vision and style! I love when a Brand is brave enough to let me go with my vision without knowing where it’s really going before. I really like the outcome :).
How did you create these particular designs?
On the flag, I did what I love a lot – deconstructing logos and putting them back together in my Style with a special twist. On the other one I didn’t really know where it’s going before, I just freestyled!
What inspired you to take part in Tommy’s Drop Shop?
I always been a fan of the brand and the iconic CI, so it was a huge pleasure to accept when I got asked to participate!
Drop 1.3 Studio Zome
Designed by London-based brand Studio Zome, the third Drop Shop sees founder Toby Evans continue his concept-driven work, championing honest communication, confidence and conviction. Examining the current cultural climate, the pieces boldly reinterprets Tommy Hilfiger’s iconic aesthetic and brand codes.
Toby Evans spoke on the upcoming collaboration:
Can you start by telling us who you are, where you are from and what you do?
My name is Toby Evans, Im a graphic designer / artist based in South East London.
How did you become a Graphic Designer?
I can’t remember the exact time I first became interested in design and creative, my mum has always made art and my dad used to do set design and had his studio in the house, so from a very young age I was always around the creative process. Seeing how ideas and drawings developed into finished pieces. My earliest memories of being more focused on design was probably around 11/12 when I started to draw and design mountain bikes and components, followed by cars and alloy wheels. Later, at around 14 when we had to do a careers talk, I got completely shut down by my teacher for wanted to get into car design because outside of Art, my grades were pretty terrible. I think Graphic design ended up being a good direction as it can be applied to so many different applications and industries. Although you can specialise, you can also use your skills more broadly.
What has been the most defining moment of your career to date?
I would say my career is always redefining what it is.. I think once to reach one goal, your wants and needs change. Id say an ongoing moment would be seeing someone in the street, in another city, wearing something I’ve designed. I still get genuinely excited by that.
What is your earliest memory of Tommy Hilfiger?
I can’t pinpoint when, but I remember it being everywhere when I was at secondary school. Mid nineties, pre internet – TH was such a huge part of pop culture it was hard to avoid. If you were lucky enough to have satellite TV you would see it in music videos, interviews etc. It was huge! the graphics and colours were so bold and bright you couldn’t miss it.
What excites you most about this project?
What excited me most is being able to work with a brand that has such a strong aesthetic, and being able to completely reinterpret those codes in a way I thought would be cool. I found it quite a daunting prospect to start with! But, I hope I’ve come up with something quite unexpected.
How did you create these particular designs?
As the brief was completely open, I thought it was important to develop an idea on which to start designing. Through the first lockdown, I went through a lot of self-reflection from past decisions and current situations. I thought this was an interesting approach to the collaboration – what if TH didn’t or couldn’t start a fashion brand, what if he went a different direction all together? I used this as a base to develop other companies or brand ideas to use across the hoody – this worked almost as a ‘work in progress’ document.
What inspired you to take part in Tommy’s Drop Shop?
To be able to work with a brand which a heritage I lived through and saw the rise of first hand, early memories of school etc. Not only that, but being billed against great creatives and designers that have been handpicked from around the globe is always a very humbling experience.
Click here to get early access and avail of the Drop Shop.
The second Tommy’s Drop Shop micro-capsule will launch in February 2021.
