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Music / June 29, 2021

Atlantic Records UK launch joint-venture with Irish label Trust It Entertainment

Music / June 29, 2021

Atlantic Records UK launch joint-venture with Irish label Trust It Entertainment

Words: Dylan Murphy

The partnership means the UK-based label will invest in, sign and help develop new Irish acts. A huge moment for the culture.

It’s impossible to ignore the rise of hip hop and drill in Ireland and a figurehead behind its rise is CEO and Director of Trust It Entertainment Solomon Adesiyan.

Trust It Entertainment provides a home to the likes of A92, Offica, Andre Fazaz and a host of other Irish acts and today, Atlantic Records UK has revealed they have reached an agreement for an ongoing partnership with the label.

The new joint-venture will see Adesiyan work closely with Atlantic Records UK, with the label investing in, signing and developing budding new artists. Adesiyan will also act as a consultant to Atlantic Records UK, both in an A&R and culture capacity. 

Austin Daboh, EVP, Atlantic Records UK, said: “We’ve known Solomon for a couple of years now, and he really is the linchpin that’s helping drive the Irish Black music scene forward to new heights. It feels like Black music has found its voice in Ireland, and Solomon and the Trust It Entertainment team are right at the heart of it, setting the cultural agenda and inspiring the next generation of talent. We’re looking forward to working with them to help develop and champion the extraordinary artists that are flourishing in the region.” 

Ed Howard and Briony Turner, Co-Presidents, Atlantic Records UK, added: “Trust It Entertainment is the most exciting label in Ireland for Black music right now. Not only are they leading the charge when it comes to the rise of Irish hip-hop and drill, but they’re moving the needle culturally, and we’re extremely excited to have the opportunity to help share their incredible artists with the world.”

Solomon Adesiyan, CEO & Director, Trust It Entertainment, commented: “We’re really happy to be partnering with the team at Atlantic as with their backing, we’ll have the resources to further find and develop the best talent in Ireland. In addition, it’ll be great to tap into Atlantic’s global network and showcase our artists on an international level.” 

Trust It Entertainment was founded by Adesiyan in 2016, during which time they have worked with and helped develop a range of artists, including AV9, Alicia Raye Andre Fazaz, BoyW1DR, Chuks, Evans Junior, J.B2 and Offica. Also on board at Trust It Entertainment is Shekinah Adewumi as Strategic Partner and Co-Director, and Joel Safo, Head of A&R. 

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