Text: Izzy Copestake
Here’s how to secure it (for free)
If you know Emporium, you know you’ve got to move fast to secure each drop. The Irish streetwear brand has been regularly selling out since the opening of the brick and mortar store on Drury Street. But you’re going to have to move even faster if you want to secure the latest drop: a limited edition collaboration tee with Heineken®.
As with most things that Emporium get involved with, the tees are cold. Playing with vintage Heineken® packaging and branding, the tee features the nostalgic red Heineken® star logo and font which works perfectly with both the white and black designs. Want to secure one of these without spending a cent, here’s how:
Locate the Heineken®House Stage at Electric Picnic: The tees will be available for free at Heineken® House during a surprise activation, offered on a first-come, first-served basis. You’re best bet is to work out where the stage is this weekend so you can run there when the tees drop.
Download the Electric Picnic App: Live updates and notifications about the collab and giveaway will be made available through the app, so turn those notifications on.
Miss out on a tee? Head to Emporium post EP: For those not lucky enough to secure a tee at the Heineken® House stage, there will be a limited number of tees available at the Emporium Store on Drury Street post Electric Picnic.
Good luck!