Words: Emily Mullen
Fresh Cuts X Aidan Kelly
Irish Photographer and DJ Aidan Kelly has launched a capsule collection with Fresh Cuts. The range focuses on capturing the spirit of Dublin City, through photography and digitised handwriting. The limited-edition collection called This Place is made up of five items, including unisex tees and jumpers.
Known for his double exposure street photography, Kelly weaves handwritten ideas into his work that extends the narrative and atmosphere to the image.
Drawing from his archives, Kelly says that through the collection he wishes to “sum up the changes over the last twenty years or even more, of both Dublin’s life and my own, in the process of getting older, feeling dislocated sometimes, I personalised the city as men or ships or rivers and imagined a woman who coincidentally didn’t love or want to talk to me anymore. Not unlike say a government representative that cares only for your concern if it’s election season.”
Lorna, a designer with Fresh Cuts who are producing the collection, said that choosing Kelly for the collaboration was an easy decision, “Aidan seemed to us to be the perfect match and natural partner to launch this new line of direction. His images and love for Dublin city sit right with us in Fresh Cuts. As a customer of the store, we had built up a friendship with him that brought the collaboration about. We are delighted to have joined forces to create a Dublin City Streets collection that showcases his work and the beauty of Dublin.”
The limited-edition collection is available in Fresh Cuts store at Dublin 2’s 13 Castle Market and on their website.
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