Music / June 1, 2021

Premiere: Love is reinterpreted in shiv’s video for ‘Letting You Know’

Music / June 1, 2021

Premiere: Love is reinterpreted in shiv’s video for ‘Letting You Know’

Words: Dylan Murphy

Shot between Dublin and Paris, shiv’s new video for ‘Letting You Know’ sees Collective Films provide a new perspective on a meditative single.

At the tail end of 2020, DJ turned singer-songwriter shiv shared a 6 track exploration into her inner psyche Me 2 Me.

Filled with organic and swirling melodies, the EP is a slice of soothing soul that is best served as part of a self-care routine.

Since then, shiv has collaborated with NEOMADiC and been working on videos for the project. With the restrictions of the pandemic in mind, shiv and Mark Logan from Collective films teamed up to reimagine one of the EP’s stand out tracks ‘Letting You Know’ through a new remotely executed music video.

“Mark Logan from Collective film approached me to create visuals for the track as it really resonated with him. It was interesting to get his take on the track because we took completely different meanings from it. For me it was a song about letting go of the judgement and negative self-talk associated with creativity and just allowing it to flow”, shiv said. 

Meanwhile, Mark said, “The video for ‘Letting you Know’ was inspired by the idea of holding on to the good parts of a love that ended.  Whenever I find myself lost in anger, regret or frustration it is usually because I am caught in ego. I am at odds with myself, when if I am honest I just want to love and be loved, I think that may also be true for others.”

The video represents the separation of love now in two different places while the parts of them which remember are in fact the inner child who is free of the bullshit we pick up as we grow older.”

Capturing the thoughts that spawn in the balconies of Paris and the calm air of Dublin as the sun sets, there’s an element of surrendering to the forces of the universe in the powerful visuals. Ahead of the premiere, we spoke to shiv about how the process came together.

Photo: Josh Mulholland

Can you tell us a little about the process of filming between Paris and Dublin?

This was the perfect time to be shooting in two different countries, as virtual collaboration is at the forefront of everyone’s minds at the moment. It was a really beautiful process to feel that the linking thread between everyone involved in the project both in Dublin and Paris was this piece of music that each person was feeling in their own way.

Were there any concepts in the song that the video was able to elaborate on?

The process was pretty seamless, thanks largely to Mark and the Collective crew who took complete control of the creative direction. It was great to be able to let go and just be part of someone else’s interpretation of a piece of music that I had been so close to for so long. I’m usually so involved in every aspect of my music so it was really refreshing to let go of the reigns, stand back and observe something beautiful come to life. 

Could you talk a little about what the song means to you?

Letting You Know initially felt like a love song to me, but it never fully felt right to just frame it as that. I always felt as though there was another layer that I wasn’t fully connecting with, buried under the surface level interpretation. As I’ve discovered is often the case, your subconscious can reveal a lot to you through your art if you’re willing to listen. In the context of the EP this was part of – which was an exploration of my inner world, a look into my relationship with myself and my creative process – it’s about the moment I finally felt released, and realised that holding onto whatever anxiety and fear was inside me wasn’t helping… that in releasing my deepest self and being comfortable with what that meant, I could also release and let go of the fear that had embedded itself in my relationship with myself and my creative process.

Watch the video for ‘Letting You Know’ below:

Watch our previous premiere: Orla Gartland performs ‘Zombie!’ live at Middle Farm.