Video Premiere: Mischa And The Bear Build A Hypnotising New World in New Music Video
Video Premiere: Mischa And The Bear Build A Hypnotising New World in New Music Video
Words: Rachel Hannon
Photos: Yves Hudson
Mischa And The Bear have created a dystopian new world through the power of mixed media, contrasting night and day in an urban setting. This video serves as the perfect visual companion for their industrial hyperpop single ‘I Don’t Care’, the second teaser from their upcoming EP True Colours.
Speaking about the video, the duo said, “The track highlights an ‘us against the world’ mindset set against the backdrop of its militant, anthemic, and dark tone. The song explores reckless love that persists despite the chaos surrounding it.”
This is an immersive track, that captures obsessive attachment to someone, wrapped apocalyptic noise. It’s an ode to love that endures even as everything falls apart.
Directed by Sam Griff, the music video follows Mischa and the Bear through juxtaposing daylight and neon lights, brutalist architecture, and the dead of night.
The official music video comes out tomorrow, but we have the world exclusive premiere right here on District Music.
You can pre-save their single here: https://ffm.to/idontcare-mischaandthebear
