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General News / August 4, 2020

World Premiere: Jameson Connects – The Stay in with Bas & Loah

General News / August 4, 2020

World Premiere: Jameson Connects – The Stay in with Bas & Loah

Dreamville’s Bas and legendary producer Ron Gilmore Jr sprinkled their wisdom and knowledge on Loah’s new track and we have the world premiere.

Artists have maintained creativity in spite of the challenges that come their way in 2020 and in the face of a global pandemic, we’ve seen people continue to work together despite being apart.

Capturing that same collaborative spirit is The Stay Inn With Jameson. Through the series, Irish artist Loah and New York spitter Bas have joined forces to create a brand new track from the comfort of their own homes over four inspiring episodes. Following the unfortunate news that Loah’s plans to move to New York to further her music career were scuppered due to COVID-19, it was a welcome approach that saw Jameson bring New York to her through the collaboration with the Dreamville rapper.

Having come up through the ranks at J. Cole’s Dreamville label, Bas has cut his teeth in the stomping grounds of the music industry and built a reputation as a thoughtful and versatile rapper. Featuring heavily on the Grammy-nominated compilation album ‘Revenge of the Dreamers’, Sudan-born, Queens-raised artist Bas is an expert in collaborative records.

Connecting over zoom, Bas took up a mentorship role and brought his years of experience to the table to craft a song with one of the most exciting talents to come out of Ireland in recent years.

As Loah began to lay the foundations for the new song, Bas offered critique and advice on how to flesh out the ideas and build upon her own creative process.

Capturing the back and forth between the duo, the Stay Inn has provided a fly on the wall experience for fans of how a world-class track is crafted. Working remotely, the pair also enlisted the help of legendary producer Ron Gilmore Jr. to provide his expertise on the cut. Having worked extensively with J. Cole over the years he was able to sprinkle his magic over four gripping episodes. In a time where connection is few and far between, they’ve shown that music is often the glue that keeps us together.  

We’re delighted to have the exclusive premiere of the fruits of their labour. The final track ‘Birthmark’ features twinkling keys and evocative melodies. It can be heard in the final episode of the series below:

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