Artists have maintained creativity in spite of the challenges that come their way in 2020 and in the face of a global pandemic, we’ve seen people continue to work together despite being apart.
Capturing that same collaborative spirit is The Stay Inn With Jameson. Through the series, Irish artist Loah and New York spitter Bas have joined forces to create a brand new track from the comfort of their own homes over four inspiring episodes. Following the unfortunate news that Loah’s plans to move to New York to further her music career were scuppered due to COVID-19, it was a welcome approach that saw Jameson bring New York to her through the collaboration with the Dreamville rapper.
Having come up through the ranks at J. Cole’s Dreamville label, Bas has cut his teeth in the stomping grounds of the music industry and built a reputation as a thoughtful and versatile rapper. Featuring heavily on the Grammy-nominated compilation album ‘Revenge of the Dreamers’, Sudan-born, Queens-raised artist Bas is an expert in collaborative records.
.@Jamesonwhiskey‘s The Stay Inn Project sees emerging artists from around the globe pair up with Dreamville artist @Bas for a dream collaboration from the comfort of their own home. Watch episode 001 with @musicbyloah now. Visit https://t.co/AKdj66AKpV for more information. #Ad pic.twitter.com/66j9sppWbn
— District (@districtmagazin) July 21, 2020
Connecting over zoom, Bas took up a mentorship role and brought his years of experience to the table to craft a song with one of the most exciting talents to come out of Ireland in recent years.
As Loah began to lay the foundations for the new song, Bas offered critique and advice on how to flesh out the ideas and build upon her own creative process.
The creative process is in full swing at @Jamesonwhiskey‘s The Stay Inn as Bas enlists the help of the legendary @RonGilmoreJr to put the shape on @musicbyloah‘s track, watch the episode now. Enjoy Jameson responsibly. For more information visit https://t.co/AKdj66AKpV. #Ad pic.twitter.com/xTnfQbkFcP
— District (@districtmagazin) July 24, 2020
Capturing the back and forth between the duo, the Stay Inn has provided a fly on the wall experience for fans of how a world-class track is crafted. Working remotely, the pair also enlisted the help of legendary producer Ron Gilmore Jr. to provide his expertise on the cut. Having worked extensively with J. Cole over the years he was able to sprinkle his magic over four gripping episodes. In a time where connection is few and far between, they’ve shown that music is often the glue that keeps us together.
Bas, Loah and Ron Gilmore Jr. are fully in the swing of things at Jameson’s The Stay Inn as Ron, Bas and Loah raise a toast to the almost-finished track! Watch the episode now. Enjoy @Jamesonwhiskey responsibly. For more information visit https://t.co/AKdj66AKpV #Ad pic.twitter.com/fyFG1vN4z1 — District (@districtmagazin) July 29, 2020
We’re delighted to have the exclusive premiere of the fruits of their labour. The final track ‘Birthmark’ features twinkling keys and evocative melodies. It can be heard in the final episode of the series below:
This is it, the unveiling of Loah’s finished track, made in collaboration with Bas for Jameson’s The Stay Inn Project. Enjoy Jameson responsibly. Visit https://t.co/gLJGk7IXwd for more information. #Ad pic.twitter.com/15QgOIYQEl
— District (@districtmagazin) July 31, 2020
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