By Emily Mullen
The global event is taking place on May 8th, you can join by walking, running, swimming or cycling from the darkness into the sunrise.
With fundraising events cancelled left, right and centre over the last year, funding has been drastically reduced for many of the country’s key charities. Making event such as Darkness into Light extremely important, opened in 2006 Pieta House have assisted nearly 60,000 individuals and families impacted by mental health through their 15 centres dotted across Ireland, with 80% of their funding coming from the public. The loss of jobs, financial security and the impact of isolation over the last year has meant the services provided by Pieta House have never been more important. At a time when businesses themselves are struggling to keep afloat, many are opting to raise much-needed funds for the likes of Pieta House.
Here are just some of the businesses supporting Darkness into Light this year:
The Airstream based on Killiney Beach will be open from 5am this Saturday to mark the Darkness into Light walk. “The past year has been so challenging and we all know people who have been affected,” the team from Fred & Nancy’s team wrote, “But if there’s one thing we know for certain, it’s that the sun always rises”.
Team members from Garden Bar Ireland will be taking part in Darkness into Light and also running a raffle to raise funds for Pieta House. The company will be giving away a 6*4 Garden Bar worth €950 to one lucky supporter, each €10 donation enters you into the draw once, no limit on the number of entries and all proceeds go directly to the charity.
Brother Hubbard have launched their Breakfast Packs with all proceeds going to Pieta House. The Hubbard team have been very open about their own recent loss and have spoken about the importance of charities like Pieta House, “We’ve recently suffered a huge loss through suicide so we are doing our very very best to support this year’s Darkness Into Light. Just a month ago we never could have imagined the pain, trauma and tragedy brought about by this form of loss and grief. But even just knowing there is a service like @pieta.house there helps hugely.” The Breakfast Pack is designed to be enjoyed before or after your sunrise walk, the pack is made up of cinnamon scrolls, granola and Farmhand Speciality tea or coffee. For more information visit the Brother Hubbard website.
Working alongside Dublin muralist and graffiti writer Aches, clothing brand BiPolarBear have rereleased their iconic “Darkness into Light” design t-shirts. Profits from the tee go to Pieta house which Conso from BiPolarBear says, “this funding goes towards helping thousands upon thousands of people go through their doors annually, receiving help that they simply cannot receive from elsewhere, and without any knowledge of the impact the fear, isolation and anxiety COVID has caused, more people will need the help of Pieta more than ever.” For more details on the t-shirt visit the BiPolarBear website.
Opening before sunrise on Saturday, Bray’s Catalyst Coffee will be matching all coffee sales from 5am-10am, the team will also be installing a bucket in store for anyone who wants to donate. The guys have also launched a €3 coffee vouchers on sale at the till, with the aim of encouraging customers to check in on a friend and bring them for a coffee. The team wrote, “The past year has been a tough one for a lot of people so we want to encourage people to open up and check in on one another, remember a problem shared is a problem halved!” For more information visit Catalyst Coffee’s Instagram account.
The team from Salumi Grazing out in Terenure will be serving free coffees from 6am-10am. The team will also have a donation box in the cafe, the proceeds of which will be donated to Pieta House “for all of the crucial work they do!” said the team. The team added, “get your runners on and coats ready and we will see you all bright-eyed and bushy tailed on Saturday morning”.
All of Bibi’s Cafe takings for coffee and tea sales between the hours of 9am-12pm on Saturday will be donated to Pieta House. “Please pop down to Bibis and support this amazing charity event,” the team wrote.
A Do Coffee will be opening its doors from 5.30am on Saturday, serving the people of Malahide taking part in the charitable event. All proceeds from 5.30-8am will be donated to the Darkness into Light Campaign.
The coffee popup in Terenure College Rugby Club will be opening at 5:30am on May 8th, “to help warm up everyone taking part in this year’s Darkness into Light”. The coffee slingers will also be donating the money raised from their coffee takings between 5:30am to 10am to Pieta House.
During their soft launch on May 6th, in Iveagh Market’s Dinetown, Serious Dough Pizza donated 50% of their earnings directly to Pieta House. “Good luck to everyone taking part in this year’s Darkness into Light” the team wrote on Instagram.
For more information on the services provided by Pieta house, to register for Darkness into Light or to donate directly visit their website here.