Words: Aoife Ní Bheirn
Barry’s Tea has launched a limited edition merch collection with Claire Prouvost to celebrate their ‘We Make the Tea, You Make the Art’ campaign, which aims to platform amateur artists.
The iconic Irish brand has collaborated with artist Prouvost to create an engaging piece of art inspired by the nation’s love of Barry’s Tea. This beautiful piece will be on billboards across the country and is also being turned into a limited edition Barry’s Tea branded crew neck sweatshirt which is available to purchase here.
The merch collection aims to raise awareness for the brand’s ‘We Make the Tea, You Make the Art’ campaign message which calls on budding amateur artists to submit their Barry’s Tea fan art to be in with a chance of winning a very exciting prize – the winner will have their Barry’s Tea fan art turned into limited edition crew neck sweatshirt and displayed publicly on a billboard as well as receive a cash prize of 1,000 euro.
Additional prizes will also be awarded for second and third place. The aim of the ‘We Make the Tea, You Make the Art’ competition is to help shine a light on up-and-coming Irish artists while saying thank you to Barry’s Tea superfans across the country.
Claire Prouvost said on the campaign: “As a tea lover I was delighted when Barry’s Tea got in touch about this campaign. I’ve been an artist for many years and know first-hand how difficult it is to break into the industry. The ‘We make the tea, you make the art’ competition is the perfect opportunity for new and up-and-coming artists to showcase their work while gaining incredible exposure.”
Prouvost’s abstract design ‘Homecoming’ can be interpreted as a mother and daughter or two pals enjoying a cup of tea, enjoying that beautifully simple moment sitting at the kitchen table and catching up with a loved one.
For more information on the merch line, as well as the “We Make the Tea, You Make the Art” campaign, click here.
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