Sponsored by Havana Club – BREAKTHROUGH.
Havana Club share the same appreciation for burgeoning Irish hip hop culture and with this in mind, we thought who better to partner with to find Ireland’s next breakthrough MC. For more information on BREAKTHROUGH click here.
Words: Dylan Murphy
Stop scrolling – Thumbstopper is your must listen to song of the day. Today, Curtisy delivers a woozy smoker anthem in the video for ‘It’s Not What It’s Not‘.
In the internet era, even the most underground sounds find themselves on the other side of the globe being twisted and skewed in new and exciting ways. We saw it with drill before it became a staple of the mainstream and we’re witnessing it again in the dreary rap style popularized by Earl Sweatshirt and the now-defunct New York collective sLums.
Taking the approach on a redeye across the Atlantic, Dublin native Curtisy is bringing something fresh to the capital. Rambling over the beat at the casual pace of someone ordering a pizza on the phone, ‘It’s Not What It’s Not’ feels like the spitter trying to get his shit together – but not right now, maybe tomorrow or after he has a smoke.
Finding its feet in its lack of urgency, it’s a paradoxical smoke break song that simultaneously provides ample room for Curtisy to drone in the absence of any drums.
The fever-dream visuals come courtesy of FINDJORDY and Jakob Lemme, whilst Luke Maher had his hands in the production and mixing of the track.
Watch the video for ‘It’s Not What It’s Not’ below:
Elsewhere on District: 10 essential Rejjie Snow tracks.
Sponsored by Havana Club – BREAKTHROUGH.
Havana Club share the same appreciation for burgeoning Irish hip hop culture and with this in mind, we thought who better to partner with to find Ireland’s next breakthrough MC. For more information on BREAKTHROUGH click here.