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Music / January 28, 2021

Distrokid reveal new ‘Upstream’ programme sharing streaming data with major labels

Photo Credit: Ricky Anderson
Music / January 28, 2021

Distrokid reveal new ‘Upstream’ programme sharing streaming data with major labels

Words: Dylan Murphy

Heading up the new initiative that aims to connect unsigned talent with labels is Ché Pope, former G.O.O.D. Music executive.

Today, DistroKid announced a new program named Upstream. The initiative aims to connect unsigned artists distributing their music via DistroKid with Record Labels that sign up. Acts that consent and sign up to the programme, will have their streaming data shared with labels. The first label to sign up to the initiative is Universal Music Group.

Speaking on the new programme, DistroKid CEO Phillip Kaplann said, “Millions of artists rely on DistroKid and often ask for help getting noticed by record labels.”

“And record labels have approached us about finding efficient ways to identify talent in the DistroKid community. With demand on both sides, it made sense to play matchmaker. And by forming a relationship with one of the industry’s leading labels, DistroKid artists are able to identify potential partners who can accelerate their careers.”

Producer and former G.O.O.D. Music executive Ché Pope is heading up the programme and will “work closely with the labels that join Upstream, and act as an advocate for artists who opt-in.”

Upstream is live now. Click here to find out more.