Absolutely flooding the place

A Dublin-based brand has saved over 7 million litres of water through the sustainable practices involved in producing their latest clothing line. Using organic cotton versus regular cotton and powering their mills with renewable energy, Fresh Cuts have managed to reduce the reducing the Carbon Footprint of the garments by some 90%.

“We are really pushing hard to continue to challenge ourselves in sustainable practices,” Steven Murphy the founder of Fresh Cuts told us. “We are constantly researching new technologies and fabric to ensure we are always using the most sustainable practices and continue to reduce our footprint,” he added.

Production is not the only area where sustainable practices can be implements, with the company adding a new Carbon Offset tool to the website which has the ability to make delivery of each order carbon neutral.

Littered with culinary references, the Food of Life collection is an homage to time spent around the dinner table with friends and family.

“Reflecting on the intimate moments spent together with loved ones, my favourite always revolve around food. I wanted to create a fun light-hearted collection full of illustrations of food to represent what we have missed, the simple things we may have taken for granted, and all the memories we have to look forward to around the table again” Lorna Murphy Creative Director of Fresh Cuts told us.

Fresh Cuts is hopeful that its next collection will continue to the company’s vision, Murphy added that he wishes to “double what we saved last year by December”.

Fresh Cuts are based out of 21 Drury St, in George’s Street Arcade, find out more about the new collection that launches in May from their website.

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