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Music / June 14, 2021

Go behind the scenes in Maeve’s video for ‘Sick’

Maeve on 16mm by Jessica Woodley
Music / June 14, 2021

Go behind the scenes in Maeve’s video for ‘Sick’

BTS VIDEO: Jessica Woodley
Press photos and Sick artwork:
Photographer: Leanda Heler 
Editor: Adam Lupton
MUSIC VIDEO CREDITS
Director: Joshua Trigg
Make up: Sophie Gia
Hair: Pål Berdahl
StylingJustin Hamilton

Following the release of her haunting new video, we explored the disparate influences and process that coalesced in the creation of Maeve’s chaotic offering.

Armed with unique production skills and an eye for world-building, Maeve’s stock is on the rise. The Cayman Islands artist set the benchmark with the release of ‘Manic Pixie Dream Girl’ and ‘Bleach’ earlier this year, rejecting outdated tropes and exploring the toxic nature of social media respectively. Making experimental sounds with the grandiose feel of mainstream hitmakers such as Billie Eilish, Maeve is a visionary artist pushing the envelope and making pop music on her own terms.

Ahead of her debut EP Caravaggio in a Corner Store which drops on June 17, Maeve shared the otherworldly visuals for ‘Sick’, a song that embraces a feeling of pure infatuation. Today, we’ve got exclusive imagery from behind the scenes of the video which finds influence in the aesthetics of a classic 70s album and highlights Maeve’s penchant for world-building.

BTS footage of Maeve’s video for Sick

Directed by Joshua Trigg, the opening shot pulls inspiration from the iconic artwork for Funkadelic’s Maggot Brain.

Maeve on 16mm by Jessica Woodley

Maeve also noted that her visual approach on the artwork for ‘Sick’ shares DNA with the ‘Rest Energy’ performance piece from Marina Ambramovic. “I got inspired by Marina Abramovic’s Rest Energy performance piece. It’s a performance piece all about trust. I wanted to create this idea of trusting yourself. Do I trust myself or not? – it’s unclear as we don’t know how the picture ends so I’ll leave that up to you” she said.

Maeve on 16mm by Jessica Woodley
Maeve on 16mm by Jessica Woodley
Maeve on 16mm by Jessica Woodley

Watch the video for ‘Sick’ below:

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