Mariah Carey launches “Black Irish” a range of cream liqueurs
@mariahcarey
Opening from August 18th until September 5th, White Claw’s Wave of Summer popup will be running from Wednesday-Thursday 4pm – 10pm and Friday – Sunday 3pm – 9pm. The event will be located in Lock 6 in Dublin 6’s Canal Road, 90-minute time slots can be booked through the White Claw Ireland website for more information visit the Instagram page
Mariah Carey launches “Black Irish” a range of cream liqueurs
Words: Emily Mullen
The range contains her trademark butterfly logo
Mariah Carey has launched her own range of cream liqueurs called Black Irish, the title is a tribute to her Irish heritage.
Launching the range on Monday, August 16, the singer posted a photograph of her lying on a beach in a gold dress accompanied by the bottle.
Carey described the launch as “a cause for celebration” and said that Black Irish was “two years in the making”.
The drink is crafted in Ireland “made with premium natural ingredients” and comes in a range of classic, white chocolate and salted caramel flavours.
Black Irish’s tagline “a cause for celebration” is derived from her 2005 hit, Its Like That, while the butterfly logo is synonymous with Carey’s brand.
The name of the liqueur pays tribute to Carey’s heritage the singer’s mother Patricia Hickey had Irish parents, while her father Alfred Carey had a black Venezuelan background.
Elsewhere on District: White Claw Hard Seltzer is bringing a Wave of Summer immersive pop-up to Dublin
Opening from August 18th until September 5th, White Claw’s Wave of Summer popup will be running from Wednesday-Thursday 4pm – 10pm and Friday – Sunday 3pm – 9pm. The event will be located in Lock 6 in Dublin 6’s Canal Road, 90-minute time slots can be booked through the White Claw Ireland website for more information visit the Instagram page
