Words: Dylan Murphy
The collection is inspired by the culture and history of a number of iconic clubs.
This week adidas football announced a new collaboration from legendary producer and frequent designer Pharrell. The partnerships sees Skateboard P design a number of football shirts for the biggest clubs from across Europe.
P used a hand-painted aesthetic to pay homage to the history of clubs like Manchester United, Real Madrid and Bayern Munich. With players like Marcus Rashford, Alphonso Davies and Paulo Dybala donning the new gear.
Redesigning Arsenal’s “Bruised Banana” away kit from the 90s, Pharrell applied a paint-bleed effect. Juventus received a reworking of their 2015/16 pink away kit. Meanwhile, Manchester United’s 1990 snowflake pattern also got new treatment and Real Madrid’s 2014/15 kit designed by Yohji Yamamoto was revised.
Arsenal, Manchester United and Real Madrid will wear the new shirts in their pre-match warm-ups on October 24, whereas Juventus will don theirs during their game on October 25. Bayern Munich’s design will appear during their next domestic cup knock out game. its debut during the club’s next knock out game in the domestic cub.
Not stopping there, Pharrell and Humanrace have also partnered with adidas for two kits to be born by London-based community team Romance FC.
Adidas Football Design Director Inigo Turner said about the partnership with Romance Fc, “In this case we drew inspiration from one of the most loved adidas shirts of all time, worn famously by Holland in ’88 and Germany in 1990 on their away shirt. We took the design into a new territory by creating it in this looser and fluid way, then created it in a unique colour for Romance FC, playing with dark colours predominantly and accents in fluro to give a sporty and performance feel that is equally at home on the street.”
On launching the partnership Pharrell said, “History is what shapes the future, and sometimes in order to look forwards, first we need to look back. The most important part of the process with this collection was to learn of each club’s legacies and how each defining moment of their histories were captured and preserved from a design perspective. Each of the new jerseys are symbols of the five club’s legacies and a true celebration of the universality of sport.”
All of the designs are available to purchase now from the adidas web store.