Dive into the features you want to see

Abortion alcohol alcohol free america Art artist spotlight awards beer Belfast best best looking Best New Music beyond the pale booze Brexit British Cannabis cbd Cheese chocolate Christmas climate change closure Coffee collaboration College Green Comedy cooking counter culture counterculture Cover Story Covid Culture DC Films Derelict Ireland Direct Provision Drink drug Drugs Dublin Dublin City Council Dublin International Film Festival easter Entertainment Environment equality Fashion feature feminism Festival Film First Listen Food gaeilge Gaming General News gift gifts Gigs Graphic Design guinness harm reduction Harry Styles healthcare Heaters Heatwave heist Hennessy Homelessness Housing HSE ice cream Identity instagram Interview introduction to ireland Irish Irish coffee Irish News irishmade justice Justice League Kanye West launch Leonardo DiCaprio LGBTQ+ List Lists Literature Living Hell Lockdown Index Made by District Made in Ireland magdalene laundries meme Mental Health menu merch metoo Michelin mural Music narolane new menu New Music News nightclub nom non-binary nphet One of everything Opener Openers opening openings Opinion Pairing pancakes Photography Pints Podcasts Politics pop up pop ups potatoes Premiere presents Pride queer Ray Fisher reservations Restaurants restrictions rugby Science Shebeen Shite Talk shitetalk signature dish Skateboarding small batch Social Media soup Space Subset sustainability tacos Taxis Technology Television The Big Grill theatre Thumbstopper tiktok To Be Irish Top 10 Tracks Top Ten Tracks Traffic Trans rights Transport Travellers trends TV Ukraine Ultimate Food Guide vegan Visual Art vodka Weed where to eat whiskey wine Women's rights Workman's youtube
Food / July 20, 2022

Plant-based deli “Pretend” opens on Blessington Street

Image: Pretend
Food / July 20, 2022

Plant-based deli “Pretend” opens on Blessington Street

Words: Ellen Kenny

The co-owners of Veginity are launching a 100 per cent vegan restaurant and butchers, Pretend, in Dublin this year.

Vegan takeaway Pretend has opened on the site of the former takeaway venue, Vish.Shop, in Dublin 7. The new deli makes it easy and affordable to be kind to yourself and the planet.

The delicatessen offers 100 per cent plant-based meat alternatives. Customers can enjoy these curated meals in a variety of grab and go takeaway dishes.

Co-owners Mark Senn and Ingrida Baceviciute have carried out research into exactly what vegan products tick the boxes for meat-loving consumers. Together, they realised that consumers can more easily digest plant-based meat alternatives rather than entirely new dishes.

The Menu

Pretend offer featured meals such as Pretend ‘Ham’ & Cheese, Chorizo Split and the wonderfully-named Chick-arn’t Fillet Roll. The chicken alternative is a juicy seitan and soy fillet in a Kentucky-style panko crumb coating.

Fans of the former Vish.Shop takeaway will also be happy to hear that their classic recipes are back. Cauliflower wings and chips remain with three different combos on the new Pretend menu, along with their classic Tandoori Masala and original BBQ.

Along with their vegan deli, Pretend have launched an old-school butchery. Customers can buy items plant-based produce from the counter by weight and cut. They can even choose exactly how they would like it to be sliced so you can prepare whatever plant-based home meals you want.

Pretend Pop-up

To mark the launch of Pretend, Veginity will also hold a pop-up shop on their premises on the last Sunday of every month. These pop-ups will showcase an ever-changing menu full of fresh meat-alternatives for all tastes.

Tickets for the pop-up are 25 euros. It will run on a first-come, first-served basis, and customers can reserve a spot on Veginity’s website.

Elsewhere on CHAR: Champagne bottles filled with liquid MDMA are being sold across Europe