Skibbereen’s rising pop hopeful Rushes has followed up the release of ‘Funds’ with a vibrant video shot in the supermarket he used to clock in and out of.

In the past year, the resilience of Ireland’s creative community has come into full focus. The sheer quality of releases dropping on a weekly basis has been nothing short of incredible and as the summer comes into full swing and restrictions slowly ease we’re up to our eyeballs in sun-kissed anthems.

Rushes has thrown his hat in the ring twice for the sound of the summer this year with the release of ‘Wide Eyed’ and ‘Funds’. Now, he’s now shared the video for the latter.

Sliding down the isles of the supermarket he spent his weekends working in, the Cork crooner channels the energy and vibrancy of early Brockhampton visuals and the feel-good energy of pop trailblazer Remi Wolf.

Speaking on ‘Funds’ Rushes explains he was working tirelessly on music when he penned the track.

“I was really burning the candle at both ends” Rushes says, “it’s like I was laser focused on some vision that has no guarantee of coming true. I’m talking about the sacrifices I was making just to achieve this thing, keeping up some hope that when that day comes it was worth it”.

“I was spending all the money I had on travelling to London, Berlin, anywhere that I could work on my music and I was in sessions all day, forgetting to eat” Rushes recalls, “then going somewhere starving and my card gets declined, so I was saying to myself, fuck it, you’re going to be experiencing this now, but hopefully that won’t be the case once things start going right”.

Watch the video for ‘Funds’ below:

Elsewhere on District: Rejjie Snow announces Olympia Theatre show.

District has teamed up with Tullamore D.E.W to celebrate Ireland’s evolving identity with the short film ‘More Than Ever’. Featuring words written by Felispeaks and performed by up-and-coming spoken word artist Adam Mohamed, it sees the poet explore the Island and its increasingly rich and diverse culture. The video can be watched in full here. Sip Tullamore D.E.W. responsibly.