Sloucho is testing the waters in impressive new aquatic visuals.

In his first release, Sloucho is turning his gaze towards the future whilst keeping one eye on the past combining Burial-esque skippy drums with hyperpop-leaning vocal cuts on ‘Hold It Down’.

Directed by Sloucho and featuring Craig Checko, the video is centred around the concept of ‘to desire is to suffer’, it sees the protagonist repeatedly fight their fate before surrendering to the universe. Speaking on the video Sloucho says, “We  follow an unnamed soul on their journey to accepting their fate. Their heart, which represents their desires, is externalised in a cinder block  which they are attached to. They are faced with a series of challenges, the first of two they fail and are sent to die by a rising tide.

We come to understand that each time they untether themselves from their fate they are punished. On the third challenge they finally accept that if they escape they will only end up back where they started, forever in this loop. So they accept their fate and drown themselves, for which they are rewarded with resurrection.”

Long story short, the message is that sometimes life presents you with challenges which you cannot run from no matter what the consequences are, in this case in order to live you must be prepared to die.”

Watch the video for ‘Hold It Down’ below:

Elsewhere on District: SELLO is on a mission to make rap in Ireland a global force.

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