Words: Shamim de Brún
McDonald’s has announced they have teamed up with producer/rapper Tisakorean to create an ode to how good Sprite tastes when served from a McDonald’s soda fountain.
Is this the next generation of the “I’m Lovin’ It” jingle? The concept is apparently a continuation of a synesthesia-encouraging promotion launched in June. Then, the chain asked customers to tell them how specifically McDonald’s Sprite tastes.
According to McDonald’s, one of their top responses is that the sub-par 7up fizzer tastes like static. So the song released yesterday on TikTok and Instagram is called “Static” by Tisakorean feat. Sprite from McDonald’s. As if Sprite from McDonald’s is an artist in its own right. However, a McDonald’s spokesperson admitted to Food and Wine Magazine that the actual sound of a Sprite beverage is not sampled or heard anywhere in the song.
McDonald’s also released a short “Making of the Beat” video showing off Tisakorean in the studio.
“My go-to drink at McDonald’s has always been Sprite. It gives you that electrifying taste that reminds you of static. Which is why I was so excited when they came to me to create this track,” TisaKorean stated in a US press release. “I wanted the ‘Static’ beat to give people that same feeling and use actual static sounds throughout the track. Lately, I’ve been inspired by the 2000s. So I used 909 kickdrums to hype up that electric, snappy type of feel.”
Described by Maccers as “an end-of-summer anthem.” The song is billed as “an original interpretation of the fizzy, lemon-lime goodness”, featuring “a sampling of the sound of static over a hip-hop flow.” Which is followed by the hook “Can I take a sip?!”
Sprite lovers are being encouraged by McDonald’s to “share their own spin” on the song with the hashtag #McDonaldsStaticSprite on TikTok or Instagram. “We might even comment or repost our favs to our TikTok channel,” McDonald’s states.
Sprite has been getting a big push recently globally, including in Ireland. Last year there was a spoken word-inspired ad for the fizzy drink from Irishman Dan Savage. That iteration created just as much discourse on Irish Twitter.
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