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Counter Culture / June 30, 2021

Tullamore D.E.W & District champion Ireland’s diversity in ‘More than Ever’

Counter Culture / June 30, 2021

Tullamore D.E.W & District champion Ireland’s diversity in ‘More than Ever’

We’ve teamed up with Tullamore D.E.W to celebrate Ireland’s evolving identity with a short film that features words written by Felispeaks and performed by up-and-coming spoken word artist Adam Mohamed.

For as long as it has existed, Ireland’s greatest storytellers have shone a light on the nuances to identity and the vibrancy of its culture. The short film ‘More Than Ever’ sees acclaimed playwright Felispeaks and up-and-coming spoken word artist Adam Mohamed maintain this rich tradition as they carry the torch for the next generation of writers. The short film sees Feli write an original piece that is brought to life in a wholehearted performance from Adam that sees the young wordsmith explore Ireland’s evolving makeup and increasingly diverse culture.

Photography by George Voronov

Taking viewers through everywhere from the bustling streets of Ireland’s modern metropolises to the
quiet snugs of rural Ireland, ‘More Than Ever‘ celebrates the shop fronts, Asian and African markets
and newsagents as much as it does the village shops and quiet snugs.

Through a myriad of stories that are different, but equally Irish, ‘More Than Ever’ provides a vignette into the face of modern Ireland.

Speaking on the short film, Rebecca Savage, Tullamore D.E.W. Brand Manager, said, ‘Tullamore
D.E.W is delighted to partner with District to share this film short with our global community. The
collaboration between Feli and Adam is a great example of Ireland’s tradition of passing down stories
and skills. The piece celebrates our artists and makers and embraces the vibrancy and diversity of
our new Irish communities – as we believe the blending of cultures, thoughts and ideas creates a
world infinitely more interesting, creative and inclusive.’

The short film is available to view worldwide from July 1 via the Tullamore D.E.W YouTube page

Sip Tullamore D.E.W. responsibly.

Visit Drinkaware.ie for more information.