Video Premiere: Smokey Debuts Playful, Romantic Coming-of-Age Visual for ‘Twenny Sumn’
Video Premiere: Smokey Debuts Playful, Romantic Coming-of-Age Visual for ‘Twenny Sumn’
Today, District Music are proud to premiere the official video for ‘Twenny Summ,’ the powerful new single from Ballybrack rapper Smokey. He is rising force in the Irish hip hop game and has been a steady undercurrent in the Irish music landscape for years.
From his early days with The Rog Poets, the rapper, DJ, producer and curator has worn many hats, consistently shaping culture around him. After a hiatus focusing on other creative endeavours, Smokey has returned to the mic with a run of singles which blend raw emotion with a pristine production.
Produced by Isaac Jones and Grubby, ‘Twenny Sumn’ is Smokey at his most introspective. The lyricism is brutally honest, deep diving head first into the mental minefield that is your twenties. The track covers confusion and self-doubt but is grounded by the mantra delivered in his mother’s voice: What’s for me won’t go by me.”
This line anchors Smokey’s vulnerability in the song. The music video illustrates a sense of confession, comfort, and a moment of growth for all of the characters, played by Smokey, Lewis Harris, Ahmed Karim Tamu, Morgan Beausang, Ganiyuh Aynla, Darinijoh Sanni, Jason Corbett, Isaac Jones, and Michael Aherne.
Directed by Luke De Brún, the ‘Twenny Sumn’ music video injects some much-needed humor into heavy subject matter. Inspired by vintage 1980s dating tapes discovered on YouTube, the video reflects Smokey’s internal chaos through this hilarious speed-dating setup. This visual contrast, sincere lyrics matched with absurd comedy, creates an engaging tension, exploring how we seek identity, validation, and connection. A dedication to Smokey’s late uncle, known for his charm, closes the video, adding a heartfelt touch to this playful yet poignant visual.
The video will go live for release on his YouTube, tomorrow May 2, at 12pm. For the world exclusive sneak peak, check out the premiere below.
Watch the World Exclusive Premiere Here:
Follow Smokey Here.
Elsewhere on District: Mother Tongue: A Night of Spoken Word, Music, And Matriarchy At International Literature Festival Dublin
