Rural Ireland isn’t exactly the place you’d associate with hip hop artists. However, for Daniel Walters aka SADSAC Donegal has been his home and base for creating and distributing his own custom clothing line.
Drawing from the power of nostalgia, he frequently applies graphics from his favourite childhood shows to create his pieces and has had Black Bear and Wifi’s Funeral among others don his clothing.
View this post on InstagramThe SAD SAC documentary is OUT NOW ☘️ “This documentary explores my five year journey on Depop, struggling through depression and anxiet trying to survive whilst making an influence on fashion from my bedroom.. in the most rural place in fashion, Donegal, Ireland !” Watch here https://youtu.be/oCVGT7pl75s Directed by @dmc.intyre
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He has now released a short documentary reflecting on his journey from selling clothes out his bedroom to collaborating with major brands like Caterpillar. Highlighting his struggle with his own mental health, it’s a real look into the life of a creative doing something out of the ordinary.
Directed by David McIntyre, the short also features music from Aaron Everything and an intro courtesy of Jack Roulston.
Watch below: