Words: Shamim de Brún
White Claw, the gold standard for Hard Selzer, has released a new summer flavour; Watermelon.
White Claw is Ireland’s leading hard seltzer brand. Watermelon is the latest addition to the brand’s product range in Ireland. The currently available range includes Black Cherry, Natural Lime, Raspberry and Mango.
Known for their innovation, Ireland-based Mark Anthony Brands International developed White Claw in 2016. It soon Claw became the number one hard seltzer in the US, and Ireland too.
Since launching in Ireland in 2020, White Claw has become the nation’s number two Ready to Drink can. It has also been credited as the driving force behind the growth of Ireland’s hard seltzer category. Ireland is the first country in Europe to sell White Claw Watermelon, which is available now from selected retailers nationwide.
Each White Claw is made with sparkling water, triple distilled alcohol, natural flavours and crafted with quality ingredients. Every can contains ninety-five calories and is naturally gluten-free with an ABV of 4.5%.
Scott Walton, President of Mark Anthony Brands International said: “Watermelon is one of the top flavours in the USA, and we couldn’t think of a better place than Ireland to launch our latest product in Europe. The Irish consumer has embraced White Claw, and Ireland is now one of our top markets. Irish customers are seeking lower-calorie alcohol alternatives and shouldn’t have to compromise their lifestyle when it comes to their social life. White Claw taps into that desire with an exciting and unconventional alternative to other alcohol categories, which is evident in our category sales. We are confident that Irish consumers will embrace this new flavour just like they have done with Natural Lime, Black Cherry, Raspberry and Mango’.
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