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Smirnoff x District: Perform at Electric Picnic 2025

We’re looking for Ireland’s next great creative collective. Music, art, performance — bring your energy to the Smirnoff Sound Nation Stage.

WHATS UP FOR GRABS?

This year, Smirnoff is giving the public the opportunity to be one of the collectives at the Smirnoff Stage at Electric Picnic. The Smirnoff Collectives are key to bringing the unmatched Smirnoff festival experience to life. Using our ‘inclusivity for all’ filter, we want to enlist a collective from ROI / NI - this collective could be any form of creativity from dancers, designers to fashion & beauty extraordinaires or a complete wildcard - to amplify the vibes at select moments throughout the weekend.

Selected Collectives Will Get:

  • A Smirnoff partnership that will provide the winning collective with a platform to be a part of the overall Smirnoff Stage experience that will form part of the program of activations for consumers at EP 2025
  • A production budget - amount TBC
  • Brand + festival support - accommodation, transport
  • Coverage in District
Stage and crowd at Electric Picnic Festival

WHO WE'RE LOOKING FOR:

  • Creative crews / small creative businesses / collectives working in Fashion / Sub-Culture / Music (DJs, producers, performers) / Dance / Art / Beauty / Wildcard
  • Based in Ireland / NI
  • With something original to show
  • An experience that people can engage with

HOW TO APPLY:

  1. Fill in the form below
  2. Submit a short bio and sample of work (link or upload)
  3. Confirm all members are over 18

SUBMISSION FORM







PLEASE CONFIRM THE FOLLOWING:

FAQS:

What do selected collectives get?
A chance to be one of this year’s Smirnoff Collectives at Electric Picnic
When will collectives hear back?
By Tuesday August 12th
How will collectives be chosen?
Judging panel based on the best experience offered to festival goers
Is there a specific brief they need to meet? If so, what?
Creativity, experience provided, inclusivity
Busy, crowded Smirnoff stage at Electric Picnic Festival

ABOUT SMIRNOFF SOUND NATION:

Smirnoff Sound Nation champions diversity, creativity, and real connections through music. Rooted in the belief that music brings people together, we create inclusive festival experiences—from artist mentorships to electrifying live activations—so every voice, beat, and story has space to shine.